Voguing Gender: How American Vogue Represented and Constructed Women’s Roles from 1965-1974- Jenna Bossert, 2016

Abstract

“With the advent of inexpensive mass printing, specialized magazines, including those devoted to fashion, became commonplace. An example of such a magazine is Vogue, which has been in publication for 120 years and is produced today in 23 different countries and regions worldwide. Designed to disseminate high-end designer fashion, Vogue seeks to make these fashions, and the ideology embedded in them, accessible to a general public through the high quality styling in their fashion and editorial photography, and through their lifestyle articles. In this way fashion magazines are one of the cultural institutions that help women shape their definition of womanhood and the social roles appropriate to this definition. How has American Vogue represented and constructed women’s idealized roles and fashion through its photographs, advertisements, and articles? In this paper, I examine one issue per year of American Vogue between 1965-1974, alternating between March and September, accessed from the RIT Archive Collections and The Vogue Archive to analyze and interpret the representation and construction of women’s roles, as well as the portrayal of the Second Wave Feminist Movement…”

Link to: https://scholarworks.rit.edu/museumstudies/

Link to: https://scholarworks.rit.edu/museumstudies/

Link to: https://scholarworks.rit.edu/cgi/viewcontent.cgi?article=10382&context=theses

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